Privacy Policy - Viatrelia

Last updated: May 2026

Definitions and Terminology

For the purposes of this Privacy Policy, the following terms shall have the meanings set out below.

"Personal Data" means any information relating to an identified or identifiable natural person, including information provided during account registration, gameplay interaction, support communication, or technical use of the Website, where such information can directly or indirectly identify a user.
"Company", "Viatrelia", "we", or "us" refers to Viatrelia, a company incorporated in England and Wales, acting as the data controller for the purposes of the UK General Data Protection Regulation and the Data Protection Act 2018.
"User" means any individual who accesses, visits, or uses the Website, whether registered or unregistered, including individuals who participate in entertainment game features or purchase digital units for in-platform use.
"Account" means a user profile created on the Website that enables access to enhanced entertainment features, tracking of gameplay progress, and storage of digital units balances.
"Website" refers to the online platform operated by the Company through which users access free-to-play entertainment games, account functionality, support features, and related digital content.
"V-Coins" means digital units made available to users solely for entertainment gameplay within the Website. V-Coins are not money, electronic money, prepaid value, or a substitute for money, have no real-world value or money's worth, cannot be withdrawn or exchanged, and expire automatically twelve months after allocation or purchase.
"Gameplay Data" means information generated through a user's interaction with entertainment games on the Website.
"Technical and Device Data" means information automatically processed when a user accesses the Website, such as IP address, browser type, device identifiers, operating system, access timestamps, and basic log data.

The Company recognises the importance of protecting the privacy and personal data of individuals who access and use its online entertainment platform. The Company is committed to processing Personal Data in a lawful, fair, and transparent manner and to applying appropriate technical and organisational safeguards to ensure its confidentiality, integrity, and security.

This Privacy Policy explains how Personal Data is collected, used, disclosed, and retained in connection with the Website operated by the Company. The Website provides a free-to-play social casino experience offering Entertainment Games that simulate casino-style mechanics using digital units known as V-Coins. The platform does not provide gambling services, does not involve wagering or betting, does not enable cash-out or withdrawal, and does not offer prizes, rewards, or outcomes of money or money's worth.

The Company is a company incorporated and operating under the laws of England and Wales. For the purposes of the UK General Data Protection Regulation and the Data Protection Act 2018, the Company acts as the data controller and determines the purposes and means of processing Personal Data collected through the Website and associated communication channels.

This Privacy Policy applies to all users of the Website, whether registered or unregistered, and covers Personal Data processed in connection with account creation, participation in Entertainment Games, acquisition and use of digital units for in-platform entertainment purposes, technical access to the Website, and communications with the Company's support function.

Categories of Personal Data We Collect

The Company collects and processes only such Personal Data as is necessary for the operation of the Website and the provision of Entertainment Games.

Identification and Account Data

Information voluntarily provided by a user when creating an account, such as a username, email address, and password or authentication credentials. The Company does not require users to provide official identification documents or financial identity information.

Age Declaration Data

A user's confirmation that they meet the minimum age requirement of eighteen years. The Company relies on self-declaration and does not perform identity verification or collect documentary evidence of age.

Gameplay and Digital Units Data

Information generated through a user's interaction with Entertainment Games and in-platform features, including game session activity, progress, virtual balances of digital units, allocation, use, expiration, and in-game actions.

Purchase and Transaction Reference Data

Transaction references, timestamps, amounts, and confirmation status necessary to provide access to digital units and maintain accurate internal records. The Company does not store full payment card numbers or sensitive authentication data.

Support and Communication Data

Information provided by users when contacting the Company for assistance, submitting inquiries, or reporting issues, including contact details, the content of messages, and correspondence history.

Technical and Device Data

IP address, browser type, operating system, device identifiers, access times, and basic log information. Such data is processed for the purposes of ensuring platform security, preventing abuse or unauthorised access, maintaining system stability, and diagnosing technical issues. Technical data is not used for behavioural advertising or commercial profiling.

The Company does not knowingly collect Personal Data from individuals under the age of eighteen. The Company does not collect or process special category data, biometric or location-tracking data, and does not process Personal Data for automated decision-making or profiling purposes.

Purposes of Processing Personal Data

The Company processes Personal Data solely for specified, explicit, and legitimate purposes:

To enable users to access and use the Website, create and manage optional user accounts, participate in Entertainment Games, and acquire and use digital units within the platform.
To support the purchase, allocation, use, and expiration of digital units for in-platform entertainment purposes.
To maintain the security, stability, and integrity of the Website, including monitoring technical performance and detecting and preventing misuse.
To enforce age restrictions and ensure access is limited to users who have confirmed that they are at least eighteen years of age.
To respond to user inquiries, provide customer support, handle complaints or requests.
To comply with applicable legal, regulatory, or statutory obligations.

The Company does not process Personal Data for the purpose of providing gambling services, enabling wagering or betting, offering financial returns, or facilitating any activity involving money or money's worth. Personal Data is not used for behavioural advertising, commercial profiling, or automated decision-making.

Data Retention

The Company retains Personal Data only for as long as is reasonably necessary to fulfil the purposes for which it was collected, to operate the Website and Entertainment Games, and to comply with applicable legal, regulatory, and record-keeping obligations.

Digital units allocated or acquired within the Website expire automatically twelve months after allocation or purchase, after which related balances are removed or rendered inaccessible.

Support and communication data is retained for a period not exceeding six years following the final interaction, unless a longer retention period is required by law.

Upon expiry of the applicable retention period, Personal Data is securely deleted, anonymised, or otherwise rendered permanently inaccessible.

Legal Basis for Processing Personal Data

The Company processes Personal Data only where a valid lawful basis exists under the UK General Data Protection Regulation and the Data Protection Act 2018, including:

Contractual necessity: Processing required to provide access to the Website, enable participation in Entertainment Games, manage user accounts, and support the acquisition and use of digital units.
Legitimate interests: Ensuring platform stability, preventing misuse, protecting the integrity of Entertainment Games, enforcing platform rules, and maintaining accurate internal records.
Legal obligation: Complying with applicable legal, regulatory, or statutory obligations, including age restrictions.
Consent: In limited circumstances, such as where a user voluntarily submits information through a contact form. Consent may be withdrawn at any time.

Individual Rights

Under the UK General Data Protection Regulation and the Data Protection Act 2018, individuals have the right to:

Request access to their Personal Data
Request rectification of inaccurate or incomplete data
Request erasure of their Personal Data
Request restriction of processing
Object to processing on grounds relating to their particular situation
Receive their data in a structured, commonly used, and machine-readable format (data portability)
Lodge a complaint with the Information Commissioner's Office

Requests to exercise individual rights should be submitted using the contact details provided in this Privacy Policy.

Disclosure of Personal Data

The Company discloses Personal Data only in limited and clearly defined circumstances:

To third-party service providers engaged to support the technical operation, security, and administration of the Website.
To payment service providers, limited to information strictly necessary to complete transactions and confirm their status.
To professional advisers where necessary for the provision of professional services or compliance.
To competent authorities where required or permitted by law.

The Company does not sell, rent, or otherwise commercially exploit Personal Data. Personal Data is not shared for advertising, behavioural targeting, or profiling purposes.

Cross-Border Data Transfers

Personal Data processed by the Company may be transferred to jurisdictions outside the United Kingdom where this is necessary for the operation of the Website. Where Personal Data is transferred to a jurisdiction that does not benefit from an adequacy decision, the Company ensures that appropriate safeguards are implemented, including the use of Standard Contractual Clauses approved under the UK GDPR.

Security and Safeguards

The Company implements appropriate technical and organisational measures to protect Personal Data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, or access. These include secure hosting environments, encrypted communication channels, access control mechanisms, and internal policies governing data access and confidentiality.

The Company maintains procedures for the identification, assessment, and management of Personal Data breaches. In the event of a breach that is likely to result in a risk to the rights and freedoms of individuals, the Company will notify the Information Commissioner's Office and affected individuals where required by law.

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to collect information about how you interact with the platform, such as which pages you view and how long you spend on them. This data helps us analyse usage patterns, improve functionality and enhance the overall user experience. You can manage or disable cookies through your browser settings. However, please note that restricting cookies may affect the performance of the website and the availability of certain features.

The Company uses the following categories of cookies:

Strictly Necessary Cookies are required for the operation of the website and enable core functionality such as page navigation, access to secure areas, and prevention of fraudulent activity.

Performance and Analytics Cookies collect aggregated information about how users interact with the website, including pages visited, time spent, and error messages, to support performance monitoring and service improvement.

Functionality Cookies allow the website to remember user preferences and settings, such as language, region, or interface customisation, in order to provide a more personalised experience.

Security and Fraud Prevention Cookies are used to detect suspicious activity, support authentication processes, and protect the platform from misuse, including unauthorised access attempts.

Advertising and Marketing Cookies, where applicable, are used to measure the effectiveness of campaigns, limit repetitive displays of content, and understand user engagement with marketing materials.

Changes to Privacy Policy

The Company may update this Privacy Policy from time to time. Any updated version will be published on the Website with a clearly indicated "last updated" date. Continued access to or use of the Website following the publication of an updated Privacy Policy constitutes acknowledgment of the revised terms.

Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy, the processing of your Personal Data, or your rights under applicable data protection legislation, you may contact the Company:

Viatrelia

Email: support@viatrelia.com